Resume

Spearhead highly targeted ABM campaigns by leveraging in-depth ICP research and segmentation, driving 100+ monthly prospects through precision multi-channel outreach. Partner across teams to reduce churn, shorten sales cycles, and fuel pipeline growth while continuously optimizing CAC/LTV through persona-driven experimentation.

Developed a full-funnel content engine to power employer-focused campaigns and executive thought leadership. Produced compelling multi-format content (from blogs to eBooks to video), aligned tightly with RevOps and GTM teams to enhance buyer journeys and brand visibility.

Oversaw all marketing communications and built bilingual global campaigns, scaling the company’s presence through impactful social strategy and creative content. Managed internal and external teams, led PR efforts, and achieved 400% YoY social growth with an agile test-and-learn mindset.

Led omni-channel recruitment marketing campaigns tailored to local markets, resulting in a 26% MoM increase in applicant flow. Delivered clear, data-backed insights to leadership, enhancing enterprise-wide staffing strategy.

Drove national hiring efforts through strategic content and campaign execution, increasing social engagement 250% YoY. Introduced brand guidelines and elevated storytelling through tight coordination with recruiting and marketing stakeholders.

Produced high-visibility, SEO-optimized content in real-time to drive engagement and search performance. Led editorial planning with a national scope, blending audience analytics with newsroom agility to ensure content hit the mark.

Delivered 50+ weekly news segments with speed and accuracy, owning every stage from topic research to on-camera delivery. Leveraged SEO tools like Google Trends and Analytics to identify breaking stories and emerging themes, thriving in a deadline-driven, high-volume newsroom.

Collaborated with producers on in-depth investigative reports tackling government accountability, healthcare fraud, and national security. Supported live news production by securing expert guests under pressure, generating FOIA requests, and pitching stories with editorial substance.

Worked side-by-side with CNBC’s editorial team to develop fast-moving financial stories, producing live broadcasts directly from the NYSE floor. Interviewed prominent figures, including Warren Buffett, and covered major legal stories from NYC courtrooms, while managing content across CNBC Travel’s social media channels.